We have just found this great checklist over on Buttercup Ink’s blog on briefing your graphic designer.
If you’re a new client to us – this is a great list to have at the ready in order to hand over all the relevant information we may need to get going on a design project.
1. It’s important to introduce your business so we get a good glimpse at what you’re ethos is and to get a feel of what you and your customer/client base is all about
2. You may want your business or brand to send out a certain feeling or message. You may have a specifictarget market whether it’s an age demographic, or gender, or business category. For example, if you were a local bookshop wanting to promote to young children, you would want a welcoming, clean, child-friendly message. With bright colours and simple graphics/illustrations.
3. Outline the look and style of what design you require. You may have seen some examples while researching yourself, or you may have an idea in your head that you want to put across.
4. How prominent should your brand be – your marketing promotion may be more important than your established brand. Or else, you may wish to market your brand whole-heartedly in which case this would take prominence.
5. Dislikes are just as ( if not more ) helpful as likes. Let us know what other designs or illustrations you like and dislike already out on the market. Send on any reference images you may have found, or other material that we could work from.
6. Knowing your competitors enables you to market your own brand in a different way that will outshine others. What can you do that they aren’t, to help promote and boost your business?
7. Needs & Requirements: Specifically, what do you require at the end of the project. For example, a promotional marketing set including business cards, flyers, posters etc, or a web banner, or a new brand logo that you can use yourself across all boards.
8. Budget – we don’t normally require our clients to let us know their budget in our initial briefing. We ask first for a client brief to find out their design and illustration requirements. We would then send a pricing form based on that information. If budget comes into play at this stage, this can be discussed as required to help suit your budget.
9. It is very important to let us know if you have a specific deadline. We can then work towards that. If it is a short deadline, we will then know to prioritise the project to get it done on time. One important point to outline is, if you do have a strict deadline – it is just as important for the client to stick to it when giving feedback and changes as it is for us to promptly reply. Sticking to a deadline, is a two way process.